Company Profile

The Female Lead is a non-profit organisation created by loyalty and data entrepreneur, Edwina Dunn. Edwina knows first-hand what it feels like to work in a male-dominated industry, and how women need strong female role models to inspire confidence and ambition.

The Female Lead aims to make women’s stories more visible, and to provide positive role models for future generations by celebrating women's achievement, endeavour and diversity.

We believe that by creating books, films and teaching materials for donation to schools, we can make a contribution to tackling the lack of diverse female role models. Through workshops in schools, colleges and youth organisations, The Female Lead speaks directly to young women about confidence, ambition and alternative role models to those ever-present in popular culture.