Like many businesses Vodafone UK Finance have been on a journey with regards to combining data to drive insight. This talk is a real world case study of the team’s 3 year journey to integrate new systems whilst maintaining legacy, bringing it all together and deciding how to generate useful and trustworthy insights. Sean will describe the many challenges en route, especially around building and demonstrating trust in the analytical outputs. This has required a more back to basics approach but has enabled control and are now working on a more integrated and innovative approach, combining process, behaviours and technology.