The £190bn UK grocery sector averages product availability of 95%; ~£5bn in lost revenue (allowing for substitution). At the same time, price reductions and unsold goods equate to another ~£5bn in lost revenue. Addressing this £10bn "lost sales" opportunity presents huge analogue problems... but digital solutions enable "right product, right store, right time". Learn how Atheon uses cloud-scale technology from Snowflake and Tableau in its SKUtrak analytics service to identify, target and communicate lost sales for over 700 of the UK's top grocery suppliers.