The exploding API economy, combined with an advanced analytics market projected to reach $30 billion by 2019, is forcing IT to expose more and more data through APIs. Business analysts, data engineers, and data scientists are still not happy because their needs never really made it into the existing API strategies. This is because most APIs are designed for application integration, but not for the data workers who are looking for APIs that facilitate direct data access to run complex analytics. Data APIs are specifically designed to provide that frictionless data access experience to support analytics across standard interoperable interfaces such as OData (REST) or ODBC/JDBC (SQL). Consider expanding your API strategy to service the developers with open analytics in this $30 billion market.