In an increasingly commodified and digital business landscape, it’s becoming harder to develop and maintain a competitive edge. Loyalty is replaced by price, and humanity by business process abstractions. We’ve been sold the myth that big data and ‘data transformation’ will drive improved decision making – giving us an edge to compete. Yet, the reality is we’ve failed to materialise on this promise, and despite increased data collection, storage, and implementations, we’re largely unable to generate expected benefits. Find out why our strategy and approach has been wrong, and develop a new way forward for data-driven strategy, leadership, and transformation.